Plowboys Bovine Bold BBQ Rub Try the rub that won the 2009 American Royal Championship! Plowboys award winning Bovine Bold BBQ Rub. This rub is perfect for chicken, pork, beef, and pretty much anything! Bovine Bold BBQ rub is the ground beef seasoning of choice. During the 14 months it took to create the final formula, all Plowboys cooked with Bovine Bold rub was brisket. It wasnt until after it was on the shelves that they learned what a great ground beef rub it is. Try it in meat loaf, tacos and especially Sheppards pie. Bovine Bold may have found its ultimate calling: Bolognese. A little ground beef, veal, tomato and Bovine Bold rub makes an excellent dish. Bovine Bold Rub will add that instant "wow" to your BBQ. Features Perfect for chicken, pork, beef, and pretty much anything! Try it in meat loaf, tacos and especially Sheppards pie Bovine Bold Rub will add that instant "wow" to your BBQ. Won the 2009 American Royal Championship.